The advertising and marketing technology markets are immensely confusing, competitive, and dynamic. As rapid market changes occur, a growing firm’s rapid understanding of this change and its impact on commercial strategy is the difference in maintaining competitiveness and demonstrating differentiated value.
Without a clear and logical fit between a business model and the market, offerings are lost in a ‘sea of sameness’ and valuable resources are wasted getting business closed and hitting revenue forecasts.
Thoughtbank was born out of the recognition (and first-hand experience) that many growth phase firms suffer from constraints that prevent them from investing and maintaining a market-matched sales and marketing strategy that positions an agile firm for success.
By providing ‘acting’ CMO, CRO, and holistic commercially-focused strategic advisory services at growth-phase firms, Thoughtbank identifies access to the route, methods, and tactics to capture sustained market share and repeatable sales — and validate future sales, marketing, and strategy investment.