High energy C-level sales & marketing executive with extensive strategy, management, and strategic partnership expertise (in founding, growth and turnaround phases) within innovative companies in digital media, adtech, martech, B2B SaaS software, and marketplaces.
Veteran 20+ year adtech/martech industry with deep programmatic, AI, and “big data” experience. Executive roles at DSP, exchange, ad network, SaaS analytics / machine learning optimization provider, and revenue recovery provider.
Proven enterprise business development: In 2013 delivered enterprise partnerships representing over $14 million in revenue. Recent enterprise contracts: LinkedIn, Ziff Davis, Publisher’s Clearing House, Accuweather, Automattic, AMI, Wikia/Fandom, Imgur, among others.
Negotiated partnerships and business with major vendors such as Google, Appnexus, Rubicon, Twitter and others
Authored/co-authored and executed strategic plans for exchange, DSP, SSP, ad network, and multiple software firms
Award-winning B2B marketer excelling at lead generation and brand marketing for digital media & B2B tech brands
C-level positions with B2B software and digital media firms. Intimately familiar with: SaaS business and delivery models, programmatic media, analytics, ‘big data’, AI, adtech, yield management, publisher revenue strategies, internet marketing, ‘angel' and venture stage financing.
Leadership, general management, strategy, business development, strategic partnerships, operations, analysis, negotiation, budgeting, marketing, marketing strategy, content marketing, digital marketing, programmatic, big data, machine learning, product management, public relations, recruitment, team building and start-ups.