So what makes social media trustworthy? There are some great insights in this emarketer piece about what does and doesn't get people to trust the recommendations and conversations they observe online.
As you all know, the folks here at RevenueNation are big believers in the social networks and broader online channel for online word-of-mouth marketing. What's interesting here is the way the research portrays the different channels. While this picture is interesting, most of you have shown us that there is no silver bullet for what works on twitter, facebook, or other social channels.
Most of the success we are seeing comes from good old fashioned personal relevance. People take action when they trust the recommendation, regardless of channel or network. What happens after the initial click is up to the individual, the efficacy of the marketer, and the relevance of the message that accompanies the link.