There is a nice piece out on eMarketer today that breaks down how new Moms connect and use word-of-mouth marketing. A couple key highlights:
- The most important sources for learning about products boiled down to parenting websites and word-of-mouth from other moms.
- According to research from TRU and Oxygen/NBC Universal, women who are “in transition”—which includes new and expectant moms—are more likely to have a social network profile, have about 43% more social network friends on average, and are more likely to recommend brands and pass on coupons, making them the ideal influencers for marketers to target.
If you are a new Mom, keep in mind that if you make your recommendations using RevenueNation, you'll have some extra cash for formula, diapers, and wipes! Just look on the Offer Catalog and search for MOM category for some of the products that we think fit the bill. As always, be sure to suggest other advertisers you would like to recommend on RevenueNation!