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WHAT

Thoughtbank creates advantage and growth for technology and digital media business by identifying and seizing opportunity, more deeply connecting brands and products to their markets, and empowering firms to operate with speed and agility.

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WHY

Thoughtbank was born out of the recognition that many small to mid-sized technology and digital media firms suffer from resource constraints or ideologies that prevent them from effectively investing in strategy and marketing.

Marketing is traditionally first cut and last to be funded as businesses scale. Such ideology ignores the modern reality that growth-oriented marketing is a critical and proven lever for profitable advantage. 

By providing "acting CMO”, growth marketing, and holistic ad hoc strategic advisory services, Thoughtbank provides access to the route, methods & tactics to capture marketshare — and validate future marketing and strategy investment. 

 
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HOW

Thoughtbank challenges the status quo of traditional strategic advisories that focus on big picture "storytelling" and de-emphasize integrated tactical execution.

Thoughtbank delivers both the strategic "Air Game"  — covering corporate strategy, brand strategy, positioning, messaging, and public relations while offering full capabilities to deliver on the ground. These "Ground Game" items traditionally focus on sales enablement and alignment, lead generation and lead nurturing, marketing automation and measurement, product management and product marketing, and growth marketing.

Thoughtbank proves marketing is a center for investment - not a cost center. We do this by providing full transparency into the efficacy of the investment and all of its associated initiatives.

 
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PHILOSOPHY

William of Ockham was on to something. We believe, like science, marketing and strategy are most effective when diligently applied with a thoughtful and elegant approach. When taking on complex problems, simpler solutions tend to be more effective - particularly in highly dynamic and competitive technology and digital media markets.

Accordingly, we believe every successful cooperation should include: clear, up front objectives; agreed upon metrics for progress measurement and ROI; a predetermined set of hypothesis to validate to capture enterprise learning; and the simplest and most elegant solution to solve the problem at hand.

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SOLUTIONS

Marketing

Thoughtbank helps companies maximize their marketing investment using proven methods, measured experimentation, and creative growth marketing. We espouse the notion that marketing is an investment center and that all dollars invested need to be presented to the C-Suite in terms of their ROI and direct contribution to revenue.

  • Marketing strategy
  • Positioning and messaging platform development
  • Growth marketing / "growth hacking"
  • Market segmentation
  • Digital channel optimization
  • Programmatic /people-based marketing
  • Marketing automation

Strategic Partnerships

As experienced and networked industry executives, we are well versed in creating partnerships that accelerate growth and capture advantage. 

  • Prospect definition and identification
  • Partnership opportunity analysis
  • Business development/introductions

Strategy Development

We author and refine strategies that drive growth and business advantage. Having built and evolved the strategies of several successful early and mid-stage businesses, we know what works, where entrepreneurial optimism clouds judgement, and how to course-correct as market externalities appear.

  • Strategy development / refinement
  • Market landscape analysis
  • Offline to digital strategies
  • Strategy for programmatic /people-based marketing

Creative Innovation

Thoughtbank offers partners the ability to scenario the future by understanding the implications of existing and burgeoning technologies. We help understand how programmatic media and other technologies can be used to obtain advantage and capture new business. 

  • Growth marketing/hacking 
  • Traction ideation
  • Business model digital transformation
  • Roadmap scenario exercises
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WHO

Trip Foster is the principal and founding member of the firm.

Mr Foster is a former CMO of both MediaTrust (9th fastest Inc 500 company in 2009) and Zenovia/Brandscreen (a top 5 ad exchange / top 10 global DSP). Mr Foster was an early entrepreneur at CheMatch (sold to the ICE), a first-of-its-kind online B2B marketplace.

To gain deeper perspective or expertise, Mr Foster works with a trusted panel of vetted and experienced leaders from media, marketing, and software. This trusted network of engineers, product managers, channel gurus and marketers maximize the outcome Thoughtank clients receive.

The panel has over 200 years experience creating and growing digital media and tech businesses. This is a creative group that is passionate about building great companies and products, minimizing waste, and maximizing learning as they do so.

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CONTACT US

We look forward to connecting. Thanks for your interest. In the meantime, feel free to check out the following:

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