The advertising and marketing technology markets are immensely confusing, competitive, and dynamic. As rapid market changes occur, a growing firm’s rapid understanding of this change and its impact on commercial strategy is the difference in maintaining competitiveness and demonstrating differentiated value.
Without a clear and logical fit between a business model and the market, offerings are lost in a ‘sea of sameness’ and valuable resources are wasted getting business closed and hitting revenue forecasts.
Thoughtbank was born out of the recognition (and first-hand experience) that many small to mid-sized firms suffer from constraints that prevent them from investing and maintaining a market-matched sales and marketing strategy that positions an agile firm for success.
By providing ‘acting’ CMO, CRO, and holistic strategic advisory services focused on commercial teams, Thoughtbank identifies access to the route, methods, and tactics to capture sustained market share — and validate future sales, marketing, and strategy investment.